Whit Alexander is the chief transformation officer for Best Buy Co. Inc. In this role, he is responsible for maintaining the strategic plan to deliver the company’s objectives and building new capabilities to drive transformation through the organization. He also oversees the Best Buy credit card and payments portfolio, loyal program, and customer insights and analytics.
Whit joined Best Buy in 2015. He most recently served as chief marketing officer, leading the company’s marketing and financial services functions, including campaign planning, promotions, creative development, media and digital marketing, brand and marketing strategy, consumer insights and analytics, the Best Buy credit card and payments portfolio, and the loyalty program.
Prior to joining Best Buy, Whit was with Target Corp., where he led the CRM function, loyalty platforms and several corporate strategic initiatives. Before Target, he was a partner at McKinsey & Co. as a leader in the marketing and sales practice.
Whit has a bachelor’s degree in business from the University of Minnesota’s Carlson School of Management and an MBA from Northwestern University’s Kellogg School of Management. He serves on the board of directors for the YMCA of the Greater Twin Cities and the board of overseers for the Carlson School of Management.