Whit Alexander is the chief transformation, innovation and membership officer for Best Buy Co. Inc. In this role, he is responsible for maintaining the strategic plan and building new offerings and capabilities to deliver the company’s goals.
Whit oversees Best Buy’s membership offerings, including financial services, the My Best Buy loyalty program and Total Tech Support. He is also charged with growing Best Buy’s enterprise data and analytics capability.
Whit previously served as chief marketing officer, leading the company’s marketing and financial services functions. That included campaign planning; promotions; creative development; media and digital marketing; brand and marketing strategy; consumer insights and analytics; the Best Buy credit card and payments portfolio; and the loyalty program.
Prior to joining Best Buy in 2015, Whit was with Target Corp. Before that, he was a partner at McKinsey & Co.
Whit has a bachelor’s degree in business from the University of Minnesota’s Carlson School of Management and an MBA from Northwestern University’s Kellogg School of Management. He serves on the board of directors for the YMCA of the Greater Twin Cities and the board of overseers for the Carlson School of Management.