Mike Mohan is senior executive vice president and chief merchandising and marketing officer for Best Buy Co. Inc. He is responsible for the category management, merchandising, marketing, supply chain and Best Buy Direct functions for Best Buy’s core U.S. business.
Mr. Mohan joined Best Buy in February 2004 as vice president of the digital imaging business group and has assumed additional responsibilities throughout his career across nearly all of Best Buy’s various product and business categories. He uses his nearly 30 years of retail and management experience to build actionable business plans that drive revenue growth, profitability, market share gains and increased employee and customer satisfaction for Best Buy. He has overseen the launch of thousands of store-within-a-store locations in partnership with leading technology vendors, the expansion of Best Buy’s own Magnolia and Pacific Kitchen and Home brands, the evolution of the company’s private-label brands and the rise of emerging categories such as 4K UHD TVs, health and fitness devices and connected home products.
Mr. Mohan has served in his current role since January 2014. He was previously an enterprise senior vice president, as well as president of the home business group.
Before joining Best Buy, Mr. Mohan was vice president and general merchandise manager for Good Guys, an audio-video specialty retailer that operated 79 stores in the western United States. He also served in various positions at Future Shop from 1988 through 1997.
Mr. Mohan serves as a trustee for the Boys & Girls Clubs of America and serves on the Executive Board for the Consumer Technology Association.