In late April, a group of University of Arizona students stood before an audience of Best Buy omnichannel leaders and presented recommendations on how to improve two areas of our business.
It was the culmination of a yearlong project in which nine students researched, analyzed and strategized new approaches for Best Buy’s large-product fulfillment and repair program, and how to engage customers on the Best Buy app more regularly. They worked with dozens of Best Buy employees along the way.
“The students in the program are driven, curious and professional,” said Courtney Capeling, vice president of omnichannel human resources.