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First BlackBerry Z10 in U.S. Purchased at Best Buy

First BlackBerry Z10 sold in US at Best Buy Union Square 1201 AM 3-22

Union Square 24-Hour Store Sells Z10 to First BlackBerry Fan 

Best Buy sold the first BlackBerry Z10 on AT&T when the handset launched at 12:01 a.m. on Friday, March 22.

Best Buy’s Union Square, N.Y. store offered customers the chance to be the first to see, try and buy the Z10 at a midnight launch event. The event featured Z10 demos and giveaways of Alicia Keys tickets, Z10 devices and BlackBerry merchandise.

The BlackBerry Z10 is now available on AT&T at the more than 1,400 Best Buy and Best Buy Mobile stores across the U.S. The Z10 is $199.99 with a two-year contract. The handset will launch at Best Buy on T-Mobile March 26 (BestBuy.com only) and on Verizon March 28.

Best Buy is the only place in the U.S. where consumers can learn about the new phone’s features from a specially-trained BlackBerry Expert blue shirt employee. BlackBerry invested in additional in-person, web-based and on-device training to ensure that each Best Buy and Best Buy Mobile store has a BlackBerry Expert to help customers understand everything they can get out of the new Z10 device.

Best Buy BlackBerry Z10 Event at Union Square

Best Buy offers consumers the choice of any carrier, any phone and any plan with lots of unbiased advice at all of the Best Buy and Best Buy Mobile stores. Best Buy and Best Buy Mobile stores feature an array of services aimed at improving customers’ experiences including Upgrade Checker to determine eligibility for a new phone; free Walk Out Working service where contacts and data are transferred and e-mail accounts are set up before leaving the store; in-store Trade-In options where customers can get up to a $200 Best Buy gift card instantly for their used mobile phone; Geek Squad Protection, which offers no-hassle repair to protect devices from everyday wear and tear, accidental damage and more; as well as a full array of accessories for customers to protect, personalize and make the most out of their new mobile devices.