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Best Buy’s holiday ads highlight the power of tech gifts

The holiday spirit is kicking into high gear and starting today, you can catch Best Buy’s holiday ads on TV and online. 

This year’s holiday ad campaign spotlights the power of tech gifts and how they uniquely continue to impact people’s lives long after you’ve unwrapped them. Whether it’s a big, new 4K TV, the latest smartwatch, or anything in between, Best Buy has all the gifts you need, at great prices, to help you check off your gift list. 

The spots also showcase how Best Buy is leading the future of retail with the many ways our customers can shop with us, experience the latest products from new categories like connected fitness and electric transportation, and tap into the expertise of our employees. Whether you’re shopping online, in a Best Buy store, through the Best Buy app, or a combination of all three, we have the products and support you need to take your holiday to the next level. 

“This year our holiday ad campaign is built around the idea that it’s many daily small wins, courtesy of technology, that add up to make the most merry and bright holiday season,” said Allison Peterson, chief customer officer at Best Buy. “We know that this year more than ever, customers are looking for value as well as the ability to shop whichever way is most convenient for them. Our campaign reflects this by showcasing our great Black Friday deals throughout the season, as well as how Best Buy continues to be a playground where customers can be inspired and fully experience all that we have to offer.” 

This year’s holiday campaign strategy was created and led by Best Buy’s Marketing team. TV, social creative and production were led by Best Buy’s award-winning in-house Creative team. Radio, streaming audio, and digital work was done in partnership with Wunderman Thompson. 

Creative for this campaign was produced in partnership with directing team, JILL, part of the woman-owned production company Epoch, along with X-15, Best Buy’s production services partner. 

Check out BestBuy.com for gifting inspiration and hot deals this holiday season.