For more than 50 years, customers have relied on Best Buy to help them learn about and enjoy consumer electronics. Now, Best Buy’s Ignite program gives customers access to even more of the latest technology from some of the world’s most inventive entrepreneurs and startups in consumer electronics.
Key features of the program include dedicated store space for products and services from startups; a new section on BestBuy.com where customers can browse, learn about, and purchase the newest products from startups; and a partnership with PCH, a product innovation company that works closely with startups to help get their products into consumers’ hands, faster and at a lower cost.