Today, at “We Got Next,” our 2025 Best Buy Ads Showcase, Best Buy announced a new way for advertisers to take advantage of its U.S. store footprint by offering “takeover packages,” allowing brands to turn moments of the in-store shopping journey into an opportunity for engagement.
“Today, I’m excited to announce a new way for our advertising partners to tap into the power of the Best Buy store experience,” said Chief Customer, Product and Fulfillment Officer Jason Bonfig. “Next year, for the first time ever we will offer takeover packages that will maximize exposure throughout our stores with premium and highly visible placement opportunities on both the exterior and interior.”
The announcement is part of our first-ever Best Buy Ads Showcase, where leaders from across the organization took to the virtual stage to lay out the company’s strategy for its retail media network (RMN).
Takeover packages will start to show up next year and give brands the opportunity to own parts of the in-store experience, appearing on physical displays, digital walls, interactive screens and checkout counters, ensuring shoppers have visibility at key moments in their store journey.
“Picture walking into a store and seeing your brand front and center — on the windows, at the entrance and throughout the space. As you shop, your brand appears on our TV walls, PC monitor displays and across numerous other physical and digital touchpoints. Driving all of this is our first-party data and the fact that Best Buy understands the tech consumer better than anyone,” said Bonfig.
Throughout the event other leaders provided a deeper look at the advancements and commitment to Best Buy Ads, demonstrating our creative capabilities, robust product roadmap and distinct placement at the intersection of tech and culture.
“We’re turning up the volume and getting loud about Best Buy Ads to show you why our media offering is different and why it will help you win. We’re also highlighting more ways we can partner, more ways we can grow and more ways we can help you connect with a customer that Best Buy knows better than anyone,” said Best Buy CEO Corie Barry.
To watch the full “We Got Next” 2025 Best Buy Ads Showcase, visit www.BestBuyAds.com.