What does winning a fantasy football draft, becoming a pet photographer and recreating a nostalgic family photo all have in common? They are all part of our new “AI That” campaign, which shows the amazing ways AI can simplify your day-to-day and help you do more of what you love.
The campaign includes a series of fun and inspiring ads that show shoppers what’s possible with Copilot+, powered by AI, as well as video content on Best Buy’s YouTube channel that offers a deeper dive on how to use specific Copilot+ features to bring those and other ideas to life.
“More people are adopting and using AI in their daily lives than ever and want to know how they can make their life easier with the click of a button,” said Jennie Weber, chief marketing officer at Best Buy. “There’s no one consumers trust more to help them discover new technology and what it can unlock than Best Buy. We do it better than anyone else and we’re excited to team up with Microsoft for this campaign to inspire, inform and have some fun.”
The spots are airing this summer across streaming, digital and social media platforms.
Explore all the ways to ‘AI That’
Across the “AI That” campaign, customers will see how AI can amplify those moments that matter most in everyday lives. Of course, Gram is ready to help inspire customers along the way.
Here’s a peek at how to plan a dream vacation more seamlessly than ever with the help of AI. Plus, check out more spots that inspire customers to perfect their fantasy football team lineup or plan the ultimate birthday party.
Ready to see for yourself how AI can help you take things to the next level? Explore the content series available on the Best Buy YouTube channel that dives into the technology behind the “AI That” ad campaign to reveal tech tips and all the ways customers can take advantage of the innovative technology.
And here’s a step-by-step look at how customers can simplify that honeymoon itinerary with Copilot+, complete with hotel options, museum passes, dinner recommendations and more — all within budget.
Experience in stores
We know how important it is to get hands-on with these devices and try Copilot+ for yourself. With more than 100 models of laptops and desktops with enhanced AI capabilities, Best Buy has one of the largest assortments of Copilot+ PCs with AMD, Intel and Snapdragon processors.
Our stores also offer specially trained and certified Copilot+ experts ready to help customers experience the tech, highlight the latest AI features and explore the possibilities it unlocks in their everyday lives.
Learn more about Copilot+ PCs on BestBuy.com.