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Best Buy Marketplace coming summer 2025

Every day, we help our customers discover new technology and the extraordinary things it can do for them, whether that’s by amplifying what they love to do or making everyday tasks more seamless than ever.  

One of the ways we do this is through our curated assortment of the best tech, and with the upcoming launch of our new digital platform, Best Buy Marketplace, we’ll introduce even more innovative brands and products to our customers.  

Best Buy is partnering with Mirakl—the enterprise marketplace technology company—to power the platform, which will allow third-party sellers to seamlessly integrate their products into BestBuy.com and the Best Buy App

“We’re incredibly excited to roll out Best Buy Marketplace later this year and provide our customers an expanded assortment of products, new categories and the ability to bring them emerging tech more quickly,” said Frank Bedo, chief marketplace and eCommerce officer at Best Buy. “Not only will we be able to introduce new brands, but these sellers will also have the opportunity to get in front of a much larger audience of shoppers alongside other reputable brands.” 

Growing brand awareness  

Best Buy Marketplace brings exciting opportunities for sellers to expand their reach, break through and grow their brand. Plus, they can take advantage of evolving partnership opportunities, leverage the power of Best Buy Ads and more. 

Sellers can check out BestBuy.com/Marketplace for more details about the coming marketplace, including how to apply and get ready.