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16 Sep: Best Buy unveils new way for ad partners to leverage store footprint  

Today, at “We Got Next,” our 2025 Best Buy Ads Showcase, Best Buy announced a new way for advertisers to take advantage of its U.S. store footprint by offering “takeover packages,” allowing brands to turn moments of the in-store shopping journey into an opportunity for engagement.

“Today, I’m excited to announce a new way for our advertising partners to tap into the power of the Best Buy store experience,” said Chief Customer, Product and Fulfillment Officer Jason Bonfig. “Next year, for the first time ever we will offer takeover packages that will maximize exposure throughout our stores with premium and highly visible placement opportunities on both the exterior and interior.”