MINNEAPOLIS, November 2, 2012 – Best Buy Co., Inc. (NYSE: BBY), the industry leader in consumer electronics, today announced a new LED light bulb. Powered by Cree, Inc. (Nasdaq: CREE) LEDs, the new bulb is designed with improved features to make adoption of LED lighting easier for consumers. The Insignia LED bulb, available exclusively at Best Buy, was developed in partnership with local Twin Cities inventor, Dave Carroll, and offers distinct advantages over existing LED bulbs on the market today.
Unlike other LED bulbs, the Insignia LED light bulb looks like a traditional incandescent light bulb, a familiar bulb shape for consumers, and provides a more ambient, omni-directional light.