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‘How to College With Adam Devine’ Campaign Brings Humor Back to School

Best Buy has launched a new back-to-school ad campaign that features comedian, actor and producer Adam Devine in a series of educational and humorous TV, digital and social spots.

Each element highlights a common scenario students face, and shows how to navigate awkward and difficult college tasks. Devine often partners with Best Buy Blue Shirts to demonstrate how easy it is to enjoy the best in tech for every situation.

“I hope our approach on how to tackle the tough college stuff helps show how easy Best Buy makes tech for families,” Devine said. “It’s a fun twist on the usual laundry list of back to school essentials for what can often be a challenging time for both parents and students.”

In addition to a variety of online videos, digital and social media ads, the new campaign will give college students the opportunity to use ”Adamojis” in texts and on social media. ”Adamojis” will be available for download at the App Store starting Wednesday, July 20.

The “How to College With Adam Devine” spots can be viewed at BestBuy.com/HowToCollege.

Students can get great deals on all of their back-to-school necessities when they register at BestBuy.com/StudentDeals. They will receive exclusive monthly coupons for everything from MacBooks, laptops and computers to dorm essentials like compact refrigerators, microwaves and TVs.