Jason Bonfig is the chief merchandising officer for Best Buy Co. Inc. In this role, he oversees all elements of merchandising and product category management for Best Buy’s core U.S. business, including demand planning, buying, pricing and promotional planning. He also leads the company’s Exclusive Brands private-label team.
Jason has been a merchant at Best Buy for 20 years, working in and leading some of the most complex product categories. He is recognized as a leader in the industry, driving Best Buy and its vendors to improve the ways in which we serve our customers and solve their needs.
Prior to his current role, Jason was Best Buy’s chief category officer for computing, mobile, gaming, health and wellness, accessories and Exclusive Brands.
Jason has a bachelor’s degree in marketing from the University of Minnesota Duluth. He serves on the board for the Best Buy Foundation.