Best Buy is proud to announce our national ad campaign featuring Best Buy Teen Tech Centers™ was selected as the Best Social Impact Video in the 2023 Halo Awards from Engage for Good.
The Halo Awards recognize corporate social impact initiatives that show outstanding customer or employee engagement efforts.
The “Mentor Moments” campaign launched last year with three short films featuring real teen/mentor pairs from three Teen Tech Centers. Director Rodney Lucas, story producer Bridget Botchway Bradley and photographer Akilah Townsend worked closely with the teens and adults to highlight the importance of positive mentoring relationships in helping teens achieve their dreams.