To help spread a little magic this season, we’re sharing a first look at our holiday ad campaign. It shows customers how they can shop confidently and stand out this year with Best Buy — whether it’s by giving the perfect gift, finding the perfect deal or deciding what perfect means to them.
These moments are brought to life in our holiday ad campaign through fun and easy shopping experiences, discovering new tech and great deals, and experiencing the joy of giving the perfect gift.
With a playful nod to children’s letters to Santa, Best Buy’s holiday ads are bringing some holiday cheer while also reflecting the unique aspects of life in 2020.
The “Dear Best Buy” campaign was created using stop-motion animation, with sets and characters rendered in miniature by top animators from the feature film world. We worked closely with our inclusion and diversity team to make sure the characters authentically represent the communities we serve, and we hired voiceover talent that aligned with characters.
Whether it’s a new TV, smartphone or gaming console, you hope it’s the gift they open last and totally freak out about. It’s just that special.
That’s why Best Buy’s holiday marketing campaign is focused on how the recipient reacts — and how that makes you feel — when they open the perfect gift. You know, the one they’ll tell all their friends about the next day and look forward to using all year long.
Best Buy’s “Open This Last” television commercials and digital ads start running on Sunday, but we sat down with Best Buy Chief Marketing Officer Whit Alexander to get a sneak peek.
How easy would the holidays be if the tree put itself up, the nutcrackers made eggs or a poinsettia babysat the kids while you ran some last-minute errands?
Oh, if only…
The holidays can be the most joyful time of the year, but often the most stressful too. It always seems there’s too much to do and not enough time.
Thankfully, Best Buy is here to help.
“Holiday Gifting Made Easy” is the theme of our holiday ad campaign, which launched this week.