In 2018, Best Buy refreshed its brand to celebrate the new rallying cry: “Let’s talk about what’s possible.”
With this, customers saw our Blue Shirts as the inspiring friend who helps enrich their lives through technology. We also introduced new customer stories with real conversations, and even an updated logo for the first time in decades. All aimed to reflect our human culture and shared mindset of customer obsession.
Now, three years later, we’re ready for the next phase — which, no surprise, focuses on our customers.