27 Sep: Best Buy campaign celebrates how tech helps customers achieve everyday success

In 2018, Best Buy refreshed its brand to celebrate the new rallying cry: “Let’s talk about what’s possible.”

With this, customers saw our Blue Shirts as the inspiring friend who helps enrich their lives through technology. We also introduced new customer stories with real conversations, and even an updated logo for the first time in decades. All aimed to reflect our human culture and shared mindset of customer obsession.

Now, three years later, we’re ready for the next phase — which, no surprise, focuses on our customers.


03 Dec: Best Buy’s 2020 holiday ads reflect ‘unique times we’re living in’

With a playful nod to children’s letters to Santa, Best Buy’s holiday ads are bringing some holiday cheer while also reflecting the unique aspects of life in 2020.

The “Dear Best Buy” campaign was created using stop-motion animation, with sets and characters rendered in miniature by top animators from the feature film world. We worked closely with our inclusion and diversity team to make sure the characters authentically represent the communities we serve, and we hired voiceover talent that aligned with characters.

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27 Oct: Best Buy’s CMO Provides Sneak Peek at New Holiday Ads

Whether it’s a new TV, smartphone or gaming console, you hope it’s the gift they open last and totally freak out about. It’s just that special.

That’s why Best Buy’s holiday marketing campaign is focused on how the recipient reacts — and how that makes you feel — when they open the perfect gift. You know, the one they’ll tell all their friends about the next day and look forward to using all year long.

Best Buy’s “Open This Last” television commercials and digital ads start running on Sunday, but we sat down with Best Buy Chief Marketing Officer Whit Alexander to get a sneak peek.