marketing

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01 Nov: Best Buy holiday ads spotlight everyday wins, spread cheer

The chestnuts are roasting, the fire is crackling and our new holiday ads are officially hitting the airwaves!

Starting today, you can see Best Buy’s holiday ads on TV and online. And — spoiler — there’s a whole lot of holiday cheer in these stories.

These ads put the spotlight on our customers as they achieve those small wins that make for meaningful moments throughout their day. Moments like achieving barista status by perfecting your morning cup of coffee before a hectic day or using your new projector to create the perfect setup for a holiday movie marathon.

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27 Sep: Best Buy campaign celebrates how tech helps customers achieve everyday success

In 2018, Best Buy refreshed its brand to celebrate the new rallying cry: “Let’s talk about what’s possible.”

With this, customers saw our Blue Shirts as the inspiring friend who helps enrich their lives through technology. We also introduced new customer stories with real conversations, and even an updated logo for the first time in decades. All aimed to reflect our human culture and shared mindset of customer obsession.

Now, three years later, we’re ready for the next phase — which, no surprise, focuses on our customers.

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15 Jan: Best Buy's 'More of this' campaign aims to drive change

While technology can do a lot for the world, it’s the people who make all the difference. Yet, for too long, some people have been left out of opportunities, jobs, equity and expression simply because of who they are.

At Best Buy, we believe technology can help give more people a voice. It can level the playing field and take creativity to new heights.

That’s the inspiration behind our new “More of this” marketing campaign, which kicks off this month. Focused on supporting inclusion and diversity, the mantra refers to giving more access, representation and recognition to more people.

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03 Dec: Best Buy’s 2020 holiday ads reflect ‘unique times we’re living in’

With a playful nod to children’s letters to Santa, Best Buy’s holiday ads are bringing some holiday cheer while also reflecting the unique aspects of life in 2020.

The “Dear Best Buy” campaign was created using stop-motion animation, with sets and characters rendered in miniature by top animators from the feature film world. We worked closely with our inclusion and diversity team to make sure the characters authentically represent the communities we serve, and we hired voiceover talent that aligned with characters.

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27 Oct: Best Buy’s CMO Provides Sneak Peek at New Holiday Ads

Whether it’s a new TV, smartphone or gaming console, you hope it’s the gift they open last and totally freak out about. It’s just that special.

That’s why Best Buy’s holiday marketing campaign is focused on how the recipient reacts — and how that makes you feel — when they open the perfect gift. You know, the one they’ll tell all their friends about the next day and look forward to using all year long.

Best Buy’s “Open This Last” television commercials and digital ads start running on Sunday, but we sat down with Best Buy Chief Marketing Officer Whit Alexander to get a sneak peek.