marketing

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15 Jan: Best Buy's 'More of this' campaign aims to drive change

While technology can do a lot for the world, it’s the people who make all the difference. Yet, for too long, some people have been left out of opportunities, jobs, equity and expression simply because of who they are.

At Best Buy, we believe technology can help give more people a voice. It can level the playing field and take creativity to new heights.

That’s the inspiration behind our new “More of this” marketing campaign, which kicks off this month. Focused on supporting inclusion and diversity, the mantra refers to giving more access, representation and recognition to more people.

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03 Dec: Best Buy’s 2020 holiday ads reflect ‘unique times we’re living in’

With a playful nod to children’s letters to Santa, Best Buy’s holiday ads are bringing some holiday cheer while also reflecting the unique aspects of life in 2020.

The “Dear Best Buy” campaign was created using stop-motion animation, with sets and characters rendered in miniature by top animators from the feature film world. We worked closely with our inclusion and diversity team to make sure the characters authentically represent the communities we serve, and we hired voiceover talent that aligned with characters.

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27 Oct: Best Buy’s CMO Provides Sneak Peek at New Holiday Ads

Whether it’s a new TV, smartphone or gaming console, you hope it’s the gift they open last and totally freak out about. It’s just that special.

That’s why Best Buy’s holiday marketing campaign is focused on how the recipient reacts — and how that makes you feel — when they open the perfect gift. You know, the one they’ll tell all their friends about the next day and look forward to using all year long.

Best Buy’s “Open This Last” television commercials and digital ads start running on Sunday, but we sat down with Best Buy Chief Marketing Officer Whit Alexander to get a sneak peek.