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2020’s color is blue, and Best Buy has it in shades

Every year, designers across all industries wait with anticipation for The Pantone Color Institute to announce its “color of the year.” And the selection for 2020, Pantone 14-4052 (also known as “Classic Blue”) has those of us at Best Buy awfully excited.

Pantone made the announcement on Wednesday night and describes the color choice in this way: “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”

Best Buy can identify with blue evoking those same characteristics for our company throughout our history, and we’ve got more than a hundred thousand employees who wear it every day. We also know the love of blue is widespread among our customers, and here are a few of the products we carry in that hue.

KitchenAid 5-Quart Textured Ceramic Bowl – Blue Mermaid Lace

Mix and whip baking ingredients with this 5-quart KitchenAid textured ceramic bowl. This versatile bowl is freezer safe, dishwasher safe, oven safe up to 475 degrees F and highly resistant to chips and cracks. It works seamlessly with select KitchenAid 4.5-quart and 5-quart tilt-head stand mixers.

KitchenAid Artisan Series Tilt-Head Stand Mixer – Blue Willow

Make your favorite appetizers, cakes, cookies and other baked goods with this versatile tilt-head stand mixer. The comfortable handle and 10 speed options help you flawlessly blend even the thickest batters.

Apple – iPhone® X Leather Folio – Electric Blue

Crafted from specially tanned and finished European leather for a luxurious look and feel, the iPhone X Leather Folio fits snugly around your iPhone. Open it and your iPhone X wakes up. Close the folio and your phone goes to sleep. Inside it’s lined with soft microfiber for even more protection, along with space to hold bills, small notes and cards.

OtterBox – Symmetry Series Case for Apple® iPhone® 11 Pro Max – Sapphire Secret Blue

Give your Apple iPhone 11 Pro Max a reliable layer of protection with this OtterBox Symmetry Series smartphone case. The raised bezel absorbs shock and impact to help prevent shattering, while the precise cutouts ensure port accessibility. This OtterBox Symmetry Series smartphone case features an ultra-slim profile that slides into your pocket easily.

Beats by Dr. Dre Beats Studio³ Wireless Noise Canceling Headphones – Blue

Beats Studio³ Wireless headphones deliver a premium listening experience with Pure Adaptive Noise Canceling (Pure ANC) to actively block external noise, as well as real-time audio calibration to preserve clarity, range, and emotion. It continuously pinpoints sounds to block while automatically responding to individual fit and music playback.


Stop by your local Best Buy store or go to BestBuy.com to see the latest and greatest tech.