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Best Buy mentorship ad campaign earns 2023 Halo Award

Best Buy is proud to announce our national ad campaign featuring Best Buy Teen Tech Centers™ was selected as the Best Social Impact Video in the 2023 Halo Awards from Engage for Good.

The Halo Awards recognize corporate social impact initiatives that show outstanding customer or employee engagement efforts. 

The “Mentor Moments” campaign launched last year with three short films featuring real teen/mentor pairs from three Teen Tech Centers. Director Rodney Lucas, story producer Bridget Botchway Bradley and photographer Akilah Townsend worked closely with the teens and adults to highlight the importance of positive mentoring relationships in helping teens achieve their dreams.

In addition to the teens featured on camera, Teen Tech Center members from each of the locations were hired on as production assistants.

“It’s an honor to have the ‘Mentor Moments’ campaign recognized by the Halo Awards,” said Andrea Wood, Best Buy’s vice president of social impact. “This award is an incredible testament to the power of mentorship, as well as how hands-on, experiential learning opportunities like this can help teens discover career opportunities and go after their passions.”

The campaign, which was done in partnership with Best Buy Creative, ran throughout May on national TV and on Best Buy social media channels throughout the summer. 

About Teen Tech Centers 

Best Buy Teen Tech Centers, a program of the Best Buy Foundation™, have been operating for 10 years now. These locations provide safe spaces for youth to create, learn and explore using the latest cutting-edge technology with the support of peers and adult mentors. At each center, members develop skills for the tech-reliant jobs of the future through such hands-on activities as photography, augmented and virtual reality, 3-D design and more. 

The Best Buy Foundation supports more than 50 Teen Tech Centers nationwide, with a goal of 100 locations by 2025.

To learn more about Best Buy Teen Tech Centers® or contribute to this year’s donation campaign, visit the Best Buy Foundation website.