Key Highlights
- GSA in a Box: Best Buy is introducing a new year-round expansion of its long-running Geek Squad Academy (GSA) program, which is a two-day summer camp in cities across the U.S. where young people explore technology and learn new skills.
- Tech workshops: GSA in a Box will offer year-round, one-day workshops where young people are introduced to tech and build skills they can carry into future education and careers.
- In-demand skills: Workshops will give young people the opportunity to learn in-demand skills in areas like 3D design, coding, AI literacy, robotics, photography and more.
- Community Impact: GSA in a Box’s flexible design makes it easier to reach more young people right in their own communities.
Best Buy is introducing Geek Squad Academy in a Box, the first-ever expansion of its longstanding Geek Squad Academy (GSA) program. GSA in a Box will offer year-round, one-day workshops that introduce young people to technology and teach skills such as 3D design, computer coding, AI literacy, robotics, photography and more.
GSA is a two-day camp during the summer in cities across the US. It first launched in 2007, and since then has given thousands of young people the ability to explore cutting-edge technology and learn new skills. Building on that model, GSA in a Box was created to make it easier to reach more young people right in their own communities. Its flexible design allows organizations, nonprofits, schools or local Best Buy stores to partner with employee volunteers to deliver hands‑on tech experiences anywhere and anytime throughout the year.
“We know what opens doors to opportunity is access to technology, supportive mentors and hands-on experiences where young people explore and learn new skills,” said Olivia Jefferson, vice president, social impact at Best Buy. “Through Geek Squad Academy in a Box, we are doing just that by connecting even more young people with creative and engaging workshops that help them build skills they can carry into their future careers.”
What to know about Geek Squad Academy in a Box
- Community organizations, nonprofits and schools can team up with Best Buy employee volunteers to host free technology workshops for young people ages 9-15. Workshops can be hosted at a local school or organization, or a local Best Buy store, and include up to 30 participants.
- Through GSA in a Box, participants learn hands-on skills they can use in school and discover the endless possibilities that technology can offer in future careers.
- After the workshop, participants walk out as official Geek Squad Junior Agents.
- Reach out to Academy@bestbuy.com to ask if GSA in a Box or Geek Squad Academy is coming to your community.
Growing impact of Geek Squad Academy
For more than 18 years, Geek Squad Academy has empowered young people to build skills through access to technology that they can apply both in school and in tech-enabled careers of the future. Last summer, alone:
- Over 500 Best Buy employees volunteered through Geek Squad Academy.
- Camps were held in 35 cities across the country—from coast to coast and even Puerto Rico.
- More than 3,000 young people across the country became Junior Agents.
This summer, Geek Squad Academy’s two-day camps will once again take place in over 30 cities between May and September.
FAQs
A: Geek Squad Academy will remain an annual summer program in cities nationwide where young people can explore technology and future careers.
A: Contact Academy@bestbuy.com or visit the Geek Squad Academy website to see if a camp is coming to a location near you.
A: Contact Academy@bestbuy.com to see if a workshop is coming to a location near you.
About Best Buy
Best Buy (NYSE: BBY) is the world’s largest specialty consumer electronics retailer. Our purpose is to enrich lives through technology, which we do by providing our customers a unique mix of advice, products and services in our stores, online, and in homes. Our expert associates advise customers on our curated assortment of the latest, name-brand technology, while our highly trained services teams help with designs, consultations, delivery, installation, tech support and repair. We are a leader in corporate responsibility and sustainability issues, including through the Best Buy Foundation’s nationwide Best Buy Teen Tech Center® network and the significant role we play in the circular economy through repair, trade-in and recycling programs. We generated more than $41.6 billion of revenue in fiscal 2026, operate more than 1,000 retail stores in North America, and have more than 80,000 employees. For more information, visit corporate.bestbuy.com and investors.bestbuy.com.
Media contact: press@bestbuy.com