Key Highlights
- Meta Lab @ Best Buy: New in-store experience gives Best Buy customers a hands-on way to explore Meta’s full product lineup through interactive demos and displays, personalized fittings and more.
- Launches this summer: Meta Lab @ Best Buy to be introduced to more than 50 Best Buy stores nationwide starting this June.
- AI glasses and VR headsets: Spaces include Ray-Ban Meta, Meta Ray-Ban Display, Oakley Meta, and Meta Quest 3 and Meta Quest 3S VR headsets.
- Meta specialists: Every Meta Lab will have dedicated Meta Sales Specialists to help customers with questions, personalized fittings and more.
In partnership with Meta, Best Buy is bringing Meta Lab @ Best Buy to more than 50 of its stores nationwide. These 900-square-foot experiential spaces give customers a hands-on way to explore Meta’s full product lineup of AI glasses and VR headsets through interactive demos and displays, smart mirrors, personalized fittings and more.
Meta AI Glasses are designed to be worn and explored firsthand. Customers want to know the fit, feel and experience, which is where demos can make all the difference. More than 50% of Best Buy customers say they want to see Meta’s AI glasses in person before making a purchase. Expanding Meta Lab to Best Buy stores builds on that momentum — giving customers an elevated experience and more opportunities to try out the tech for themselves.
“Our customers are passionate about experiencing what’s next and they turn to Best Buy to bring it to life,” said Patrick McGinnis, chief merchandising officer at Best Buy. “Meta Lab @ Best Buy is an experience customers can’t find at any other retailer and sets a new standard for how our customers will explore, play with and discover the latest cutting-edge tech.”
“Best Buy is an incredible partner,” said Christa Wittenberg, vice president of global retail sales at Meta. “Together we’re reimagining how consumers shop the next generation of personal technology. These are immersive, hands-on spaces built for real discovery — where people can experience firsthand just how stylish, fun, and personal AI glasses and VR really are. We want customers to walk in curious and leave genuinely excited about what’s possible.”
Inside Meta Lab @ Best Buy
In all Meta Lab @ Best Buy locations, customers can work with a dedicated Meta Sales Specialist to learn more and try on the largest assortment across big-box retail. Here’s a look at what customers can expect:
- Immersive demos: Customers can get hands-on with cutting-edge technology as they demo Meta Quest 3, Meta Ray-Ban Display glasses, and more. With Meta Quest customers can get fully immersed in a favorite game, show or workout. Customers can try on Meta Ray-Ban Display glasses and use hand movements to control the glasses without ever taking out a phone. Plus, Meta Sales Specialists are there to guide the experience so shoppers can explore all the features the tech has to offer.
- Built-in prompts: While trying on the Ray-Ban Meta AI glasses, shoppers can interact with displays that feature prompts to ask Meta AI and showcase how the technology can be used in everyday life.
- Tech-forward displays: With the click of a button, customers can virtually try on different shades and styles of the Ray-Ban Meta AI glasses using high-tech smart mirrors. In the mirror, customers can see the glasses on themselves virtually, browse frames and colors with the touchscreen or take a photo to compare favorite looks side-by-side.
The first Meta Lab @ Best Buy experiences launch this June, with additional locations rolling out through the summer and into the holiday season. Here’s a look at some of the first locations shoppers can experience this summer:
For more information about Meta Lab @ Best Buy, visit BestBuy.com.
About Best Buy
Best Buy (NYSE: BBY) is the world’s largest specialty consumer electronics retailer. Our purpose is to enrich lives through technology, which we do by providing our customers a unique mix of advice, products and services in our stores, online, and in homes. Our expert associates advise customers on our curated assortment of the latest, name-brand technology, while our highly trained services teams help with designs, consultations, delivery, installation, tech support and repair. We are a leader in corporate responsibility and sustainability issues, including through the Best Buy Foundation’s nationwide Best Buy Teen Tech Center® network and the significant role we play in the circular economy through repair, trade-in and recycling programs. We generated more than $41.6 billion of revenue in fiscal 2026, operate more than 1,000 retail stores in North America, and have more than 80,000 employees. For more information, visit corporate.bestbuy.com and investors.bestbuy.com.
Media contact: press@bestbuy.com