As the Official Home Entertainment Retailer of the NFL Draft, Best Buy shows up for one of the most passionate moments in sports fandom. Best Buy customers are 26% more likely than the general population to be extremely involved in sports, and it shows during Draft weekend. Millions of fans transform into armchair general managers, breaking down tape, debating picks, and questioning every trade from the comfort of home. For fans who treat the Draft as more than background TV, Best Buy is the first-round pick for powering draft-day decision making.
“Sports play a big role in our customers’ lives, and that enthusiasm really hits another level during the NFL Draft,” said Jennie Weber, chief marketing officer at Best Buy. “We’re leaning into that excitement by meeting fans in the moment with technology that helps them track every move, stay locked in, and fully immerse themselves in all of the action.”
Watch the armchair GMs in action
To bring the Armchair GM mindset to life, Best Buy’s social spots showcase fans going all-in on draft analysis with big opinions, bigger screens, and the tech that powers it all. Check out the videos below and across Best Buy’s social channels to see how armchair GMs everywhere are gearing up for their biggest Draft day yet.
No front office required
The Draft may be stressful, but creating the perfect setup shouldn’t be. With flexible shopping options, Draft day deals on tech, and in-store experts ready to help, Best Buy makes upgrading your setup simple. Whether it’s a last-minute upgrade or a full tech refresh before Round One, getting Draft-ready has never been easier.