Apple just unveiled new additions to its lineup — including an all-new MacBook Neo starting at just $599, plus the latest iPhone and iPad — and Best Buy is your destination to explore and discover the latest features.
Here’s a closer look at the new products, all available to pre-order now on BestBuy.com:
- MacBook Neo: MacBook Neo features the A18 Pro chip, a 13-inch Liquid Retina display, and a Multi-touch trackpad. MacBook Neo runs macOS and includes support for Apple Intelligence. It comes in four colors, including Blush, Indigo, Silver, and a fresh new Citrus.
- iPhone 17e: iPhone 17e offers customers a beautiful display, the fast A19 chip, more starting storage, MagSafe charging, and a new pink finish.
- iPad Air: iPad Air features the M4 chip, delivering faster performance, increased memory and enhanced connectivity.
Special Apple experience
To celebrate the reveal of the new MacBook Neo, we partnered with lifestyle influencer Ilana Wiles to bring customers along for the experience in real time.
Ilana — known as @IlanaWiles to her many followers across TikTok and Instagram — shared a firsthand look at MacBook Neo and her take on the features she’s most excited about.
Check out highlights from her day:
Discover more Apple products and accessories at BestBuy.com.