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Best Buy brings Copilot+ PCs to life for customers

Last month Microsoft unveiled Copilot+ PCs, the fastest, most intelligent Windows PCs ever. Starting today, you can see, explore and buy one of these game-changing devices — and Best Buy is the place to go.

With more than 40 models, Best Buy has the widest assortment of Copilot+ PCs (and we’re the exclusive retail partner for about 40% of them). Not only do we have the selection, we have more than 30,000 specially trained and certified Copilot+ Blue Shirt and Geek Squad experts across the country. They’re ready to bring these Windows PCs to life to show you all they can unlock.

Here’s a closer look at how we’re ready to help you explore this new era of AI at our stores, on BestBuy.com and in the Best Buy Mobile App.

Dynamic store demos

We know how important it is for you to be able to try out different tech products and ask questions before deciding what’s right. That’s why we will have Copilot+ demos available at every Best Buy store. Our Blue Shirt and Geek Squad experts will help you explore all that these devices can do and walk you through the many exciting, new and exclusive AI features, like Windows Studio Effects, Cocreator and Live Captions.

Unmatched Copilot+ PCs expert support

A Geek Squad Agent expert on AI shows a customer a Copilot+ PC in a Best Buy store.

When tech this groundbreaking is introduced, it’s our job to bring it to life for you. Here’s how we’ve prepared our team to do just that:

  • We created a comprehensive training program for our experts with certifications, videos and opportunities to get hands-on experience ahead. We now have more than 30,000 experts certified in Copilot+ PCs.
  • We worked with Microsoft to host in-person events in cities across the country to give our computing experts hands-on training with Copilot+ PCs.
  • We created an entirely new AI skillset for more than 1,000 Geek Squad Agents. Starting June 22, these AI experts will perform demos and trainings in hundreds of stores, showcasing what AI can do to improve your life so you can feel more confident with the constantly evolving technology.
  • We added dedicated positions to our computing space in hundreds of stores, including an expert in all things computing, who has received special training and advanced certifications.

Exclusive retail partner

A closeup of a Copilot+ PC sign in a Best Buy store display.

We worked closely with our partners to help bring these products to life and we’ll have devices available from several brands, including Microsoft, Dell, HP, Lenovo and Samsung. We are the exclusive retail partner for about 40 percent of our Copilot+ assortment, including the new Surface Pro a Copilot+ PC, with a new OLED with HDR display from Microsoft.

With that kind of selection, you’ll be able to find the perfect fit for you — all in one stop. These Copilot+ PCs are powered exclusively by the Snapdragon® X Elite and Snapdragon X Plus processors, bringing a whole new layer to performance, battery efficiency and personalization.

If you’re looking to upgrade, consider trading in your old device as another way to save. Check your computer’s trade-in value here or bring it in to your local Best Buy where our teams can check for you.

Resources to discover more

Prefer to start your research or shop online? We have a variety of digital resources that can help.

  • Our Copilot+ page on Best Buy.com and the Best Buy Mobile App can help you shop, learn and find the right Windows PC for your lifestyle.
  • Our Virtual Copilot+ PC Experts are able to give one-on-one tech guidance, answer any questions and help with product orders via video, voice or chat.
  • We just launched Innovators, a new video podcast series, and one of our first guests is James Howell, general manager for Windows devices at Microsoft. In the episode, he discusses the inspiration behind the tech and how Copilot+ PCs are expected to change the way we use our computers.

Check out the full lineup of Copilot+ devices on BestBuy.com.