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Best Buy expands exclusive Upgrade+ program to include select iMac and Mac Studio models

Building on early excitement, expanded program makes it easy for customers to experience the latest Mac desktops and laptops for an affordable, low monthly payment 

During a time where customers are looking for affordability, we’re excited to announce that our Upgrade+ program, powered by Citizens Pay®, now includes the latest versions of select iMac and Mac Studio desktop computers. 

Back in October, Best Buy in collaboration with Apple announced a first-of-its-kind upgrade program called Upgrade+, making it easy for customers to experience and upgrade to the latest Mac laptops with Apple silicon, including MacBook Air and MacBook Pro, for an incredibly affordable monthly payment. With the expansion available starting today, Upgrade+ customers can now also apply for financing to purchase a select iMac or Mac Studio desktop computer with affordable payments spread across 36 months before deciding if they want to upgrade to a new Mac in month 37.1 

For example, Upgrade+ allows customers to finance: 

  • An iMac from $28.17/month1 for 36 months and the $286 final payment is due in month 37. Based on an original price of $1,299.99. 
  • A Mac laptop from $19.99/month1 for 36 months and the $280.35 final payment is due in month 37. Based on an original price of $999.99. 

After 36 months, customers who purchase a select Mac desktop or Mac laptop will then have the option to upgrade to a newer model by returning the qualifying product and remaining in the program, making the final payment to keep the device they’ve originally purchased, or they can simply return it and leave the program. If they choose to either upgrade to a newer model or to return the original product, Best Buy will make the final payment on behalf of the customer. 

“We’re excited about the amount of customer interest we’ve seen in the Upgrade+ program over the past couple months,” said Jason Bonfig, chief merchandising officer, Best Buy. “It’s been great to partner with Apple to now bring this program to iMac and Mac Studio, especially during a time when customers are looking for value more than ever.” 

“Best Buy’s Upgrade+ Program is a great opportunity to experience the unprecedented performance and capabilities of the Mac lineup with Apple silicon, at an incredible price, as low as $19.99 per month,” said Thomas Boger, vice president of Mac product marketing, Apple. “Starting with MacBook Air and MacBook Pro, and now adding iMac and Mac Studio, Upgrade+ offers a Mac for everyone. We couldn’t be more excited to work with Best Buy to make the Mac more accessible than ever.” 

With Upgrade+, customers can also purchase AppleCare+ for their device as well as select Apple accessories and finance these additional purchases over 36 months. Best Buy Totaltech™ members who purchase an iMac, Mac Studio, MacBook Pro or MacBook Air through the program will also receive their standard membership benefit of AppleCare+ at no additional charge for up to 24 months while their membership is active.2 

By participating in Upgrade+, customers are also helping to limit waste by giving technology a new, longer life. If a customer chooses to upgrade or return their laptop or desktop at the end of the program, the previous device will become part of Best Buy’s circular economy programs that find a second life for working devices. This is just one example of Best Buy’s commitment to positively impact the environment — and help customers do the same. 

Citizens Pay is a leader in point-of-sale financing, offering a responsible way for consumers to pay for large purchases in fixed, monthly payments, while providing merchants with a custom finance solution that drives customer loyalty. 

For more information on the Upgrade+ program, visit BestBuy.com/UpgradePlus. 


  1. Eligibility subject to credit approval. Monthly payment amount for the first 36 months is based on creditworthiness. Limited time promotion. Best Buy Totaltech™ member pricing and other promotional discounts on hardware will not apply under Upgrade+. Upgrade+ payments are based on original, non-discounted price of product. Additional limitations apply. For complete terms and FAQs visit BestBuy.com/upgradeplus
  1. A Best Buy Totaltech™ membership is subject to complete Terms and Conditions  [www.bestbuy.com/PlanTerms] under the “Membership” tab. The complete Terms and Conditions [www.bestbuy.com/PlanTerms] for AppleCare+ under the “Protection” tab. The company obligated under AppleCare+ in the United States is AppleCare Service Company, Inc., an Arizona corporation and wholly owned subsidiary of Apple Inc., doing business in Texas as Apple CSC Inc. Service fees and claim limits apply.