Since he was young, Paul Asao has always loved beautiful things.
He credits this to the creatives in his life who showed him how to express a passion for arts, including his mother, Rose. She was a talented artist who used art, including sumi-e paintings (Japanese ink painting) and calligraphy, to honor her Japanese American heritage.
![](https://corporate.bestbuy.com/wp-content/uploads/2021/04/Paul-Asao-295x368.jpg)
Now as a creative director for Best Buy Creative Services, Paul is constantly creating and using art to tell the Best Buy story.
“A close friend of mine in the advertising industry once told me, ‘Never stop doing what you like or want to do,’” Paul said.