Jason Bonfig is the senior executive vice president and chief customer, product and fulfillment officer at Best Buy Co. Inc. He is responsible for all elements of merchandising, ecommerce, supply chain and marketing, including Best Buy’s retail media network, Best Buy Ads. He also oversees the Best Buy Canada business.
Notably, Jason also has led the creation of the company’s online Marketplace in the U.S. and the scaling of Best Buy Ads, key components of Best Buy’s growth strategy.
In April 2026, the Board of Directors selected Jason to succeed Chief Executive Officer Corie Barry as the sixth CEO in the company’s 60-year history, effective Nov. 1, 2026.
Prior to becoming chief customer, product and fulfillment officer, Jason served as the company’s chief merchandising officer. Before that, he held various leadership roles in merchandising and ecommerce.
Jason is recognized as one of the most influential leaders in consumer electronics, curating and often helping to develop the most innovative products and technologies that customers love and rely on today. He first joined Best Buy in 1999 as an inventory analyst.
Jason received his bachelor’s degree from the University of Minnesota in Duluth.