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See the World in a New Way When 360fly Arrives at Best Buy

360fly is a new camera that provides an innovative way to capture the world around you, and it will soon be for sale exclusively at Best Buy.

Slightly larger than a golf ball, 360fly is a single-lens camera that captures scenes in a 360-degree video format — video that’s fully interactive.

It packs high quality, 360-degree video into a lightweight, waterproof (down to 120 feet) and rugged design. With 360fly, you can capture your world, share to your favorite social media networks and immerse yourself in video that’s almost as good as being there. The camera is optimized for mobile devices, so it pairs with an iOS and Android app that allows the user to view, edit and share content immediately.

The camera, which will sell for $399, will be available in stores and on Bestbuy.com in late September

There is also a virtual reality component to 360fly. When the mobile app is switched to ‘VR Mode’ and attached to a Google Cardboard viewing device, the user can view 360-degree content as virtual reality.

“360fly is nothing less than a game-changer for how consumers capture and share video content as well as democratizing virtual reality,” said Peter Adderton, 360fly CEO.

Chip Ganassi Racing (Indycar and NASCAR), Terry Adams (Freestyle BMX) and Carissa Moore (surf champion) are avid 360fly fans.