Advertising

BBY CNET Partnership

25 Apr: Best Buy and CNET partner to enhance customer shopping journey

Together they will integrate CNET recommendations across Best Buy channels to help shoppers explore technology
Collaboration introduces unique commerce-media model that will help advertisers share more valuable and relevant content with customers throughout shopping journey

MINNEAPOLIS & SAN FRANCISCO (April 25, 2024) — Today, Best Buy and CNET announced a first-of-its-kind partnership that transforms how brands can engage consumers while they discover and shop for the latest technology. The collaboration leverages the expertise, authority and scale of both brands to extend the effective reach of advertisers, while also enhancing the shopping experience for customers.