As the killings of George Floyd, Ahmaud Arbery, Breonna Taylor and Elijah McClain ignited social unrest across the nation this past year, Best Buy employee Maxie Rosenbloom didn’t know where to turn.
As a Black man, he felt present but not seen, heard but not understood. It was emotionally taxing. But then Maxie witnessed professional athletes boycotting their games and leveraging their national platforms to demand change.
“They created a moment where I no longer felt invisible,” he said. “And I thought to myself, ‘What would it take to create a moment of our own at Best Buy?’”