Latinx Heritage Month

PWP Studio photographers specialize in corporate event photography, decor, details, incentive travel, conventions, and on-location photography in Atlanta, Georgia

27 Sep: Florida employee finds support, builds confidence through Unidos group

Editor’s Note: Best Buy is proud to celebrate Hispanic and Latin/x Heritage Month. Read on for the story of one of our employees. (Photo Credit Patrick Williams)

As a child, Judith was often teased by classmates for having lighter skin as a Puerto Rican girl.

While her family reassured her of her heritage and identity, it was difficult for her to feel like she completely belonged.

“I remember feeling annoyed and angry for not being Hispanic enough,” said Judith, who was born in Puerto Rico and moved to Orlando when she was 8.

Braynell latinx blog

13 Sep: Attorney’s Nicaraguan roots drive him to help immigrants in U.S.

Editor’s note: Best Buy is proud to honor Latinx Heritage Month and celebrate our Latinx employees and communities. Read on for the story of one of our employees.

Braynell Estrada Britton began serving his community as early as elementary school in his hometown of Managua, Nicaragua. His parents and teachers taught him the importance of volunteering his time and how to use his talents and skills to help others.

Decades later, these values continue to shape the associate corporate counsel’s life.


10 Sep: Teens design PopSockets products to celebrate Latinx culture

Four teens from Best Buy Teen Tech Centers across the country had the opportunity to express and celebrate their Latinx heritage by creating their own PopSockets PopGrip to be sold as part of our Latinx Heritage Month campaign.

The teen designers were commissioned and compensated through PopSockets’ standard procedures for freelance designers. And they had the chance to follow along in the process to see their design evolve from an idea to a product sold at Best Buy.

The teen’s PopGrips are now available for purchase on Half of the sales from each design will be donated to the Best Buy Foundation and reinvested into Best Buy Teen Tech Centers.


10 Sep: Best Buy leaders share what being Latinx means to them

As we celebrate Latinx Heritage Month, Best Buy is proud to honor the rich heritage of our Latinx team members, customers and the communities we’re privileged to serve.

We’re committed to inclusion and diversity year-round and aim to foster welcoming environments where everyone can express their whole selves. Latinx Heritage Month (Sept. 15 – Oct. 15) is an opportunity for us to specifically recognize the contributions of those whose ancestors come from Spain, Mexico, the Caribbean, Central America and South America.


10 Sep: She started as a cashier, now she’s a top Geek Squad manager

Yaquira Resto didn’t start her career in Best Buy working in tech, but now she’s running one of the top-performing Geek Squad precincts in the company.

The Puerto Rico native started as a cashier at a store in Puerto Rico in 2008. She became a service operations manager before leaving to work at another tech company for a few years.

Yaquira returned to Best Buy in 2018 and now serves as a Geek Squad manager at our San Juan location. She leads a team of 35 Geek Squad Agents who serve thousands of customers each month.


10 Sep: Employee’s bilingual children’s story is one for the books

In August 2019, Best Buy social media specialist Lindsay Montoya and her husband, Brian, welcomed their son, Marcello, into the world. Holding 8 pounds, 6 ounces of optimism in their hands, these new parents had big plans for the life of “Marcelito.”

Tucked in a neighborhood in New Jersey, the Montoya household is bilingual; Brian’s first language is Spanish while Lindsay’s is English. They planned to raise Marcello with as much of each culture as they could and had a goal for their little guy to learn two languages.


08 Sep: Teen Tech Center Coordinator’s Journey Comes Full Circle

The Brooklyn Public Library system in New York has played a special role in Nadine Cabrera’s life.

She got a part-time job at the Bay Ridge Library when she was 15 years old, helping visitors check out and return books. Then, in March 2019, a new Best Buy Teen Tech Center opened at the Kings Highway Library, and Nadine was hired to run it.

“I never had specific career goals. I just wanted a job that would allow me to keep a roof over my head,” she said.


08 Sep: Intern Program Creates Pathways, Access To Tech Careers

The youngest of six siblings, Jaime Flores was the only one in his family born in the United States. And he’ll be the first to pursue a college degree.

He spent his senior year of high school interning at Best Buy as part of our partnership with Genesys Works, an organization that provides career pathways for high school students from disinvested communities.

It’s been a valuable opportunity for him to work at a Fortune 500 company, as he prepares to pursue a career in mechanical engineering.


08 Sep: ‘I’m Proud Of My Background’: A Celebration Of Latinx Heritage Month

Best Buy strives to attract and invest in talent that reflects the diversity of all communities and fosters an inclusive culture that embraces our differences.

We want all our employees to have an opportunity to achieve their dreams. In honor of Hispanic Heritage Month, we’re highlighting a few of the many Latinx employees across the company who are doing just that.

Here are their stories.

Mario Hernandez, Territory Vice President, Fort Worth, TX

Mario Hernandez grew up with a large, multigenerational family in a small duplex in New Orleans.