Maya Rudolph

27 Oct: Best Buy Embraces “Showrooming” in its Holiday TV Campaign

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Celebrity Storytellers Will Arnett, LL Cool J, Maya Rudolph and Jason Schwartzman Tell Tales of Holiday Shopping Gone Right Thanks to the Magic of Best Buy

Today, Best Buy announced the launch of its holiday TV campaign, in which the brand combats showrooming – the common behavior of using physical store locations to see and try the very latest technology, but then going online to find a better deal – by sharing stories of holiday shopping success only made possible through its stores.