Best Buy Private-Label business

11 Apr: Best Buy’s Private-Label Business Turns 15

You already know Best Buy sells all the latest tech products. Did you know we make some of them, too?

We manufacture hundreds of unique products —from cellphone cases to smart TVs — under our five private-label brands: Insignia, Rocketfish, Platinum, Modal and Dynex. And we’ve been doing it for 15 years this month!

These products are only sold at Best Buy, providing great value for our customers. We don’t just slap our name on another company’s products. We have a team of 200 employees in Asia and North America that handles every step of the process, from generating ideas to engineering to production and packaging.