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Treat Yourself: ‘Self-Gifting’ is a Popular Holiday Trend

They say it’s better to give than to receive — but why choose?

More and more Americans are indulging in “self-gifting” at the holidays, checking something off their own wish lists while out shopping for loved ones.

A recent survey commissioned by Best Buy found that nearly 85 percent of shoppers take advantage of sales or price discounts during the holiday season to buy gifts for themselves (or a group gift for themselves and their households). That figure is even higher, nearly 90 percent, for shoppers ages 18 to 34.

Here are the products that people who plan to self-gift are most interested in:

You can check out hot holiday gifts and make your own Wish List at BestBuy.com.