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Best Buy’s Geek Squad Rolls Out New Geekmobile, Updated Logo

With a brand new ride and refreshed logo, Geek Squad is all revved up for the road ahead.

Best Buy announced today the dispatch of nearly 1,000 Toyota Prius c hybrids nationwide to serve as our new Geekmobile vehicles. The new Geekmobile, boldly bearing the updated logo, better reflects today’s new Geek Squad — the nationwide tech-support task force that is continually expanding its services to keep pace with ever-changing technology.

When Geek Squad began more than 20 years ago, it was a small, local business dedicated solely to repairing personal computers. Now, it is a national organization of more than 20,000 Agents who visit homes 13,000 times a day to help customers learn about and enjoy their technology.

“Today’s Geek Squad Agent is more likely to help a client with a new home theater experience, optimizing their Wi-Fi or smart security solution than the family computer,” Geek Squad Chief Inspector Nate Bauer said.

In recognition of today’s big news, Geek Squad has enlisted a special deputy. Super Bowl MVP Von Miller, Dancing With the Stars cast member and self-confessed geek, will join Agents on the first client house call made in the new Geekmobile.

Agents visit clients’ homes more than 5 million times a year, and the Geekmobile has always been a highly recognized symbol of the Geek Squad brand. That tradition started with the original pistachio-green 1958 Simca Aronde Elysee and continues today with the rollout of the Prius c.

Geek Squad selected the Prius c because of its innovative engineering and environmental advantages. The Prius revolutionized the auto industry as the first mass-produced hybrid car.

The new, greener Geekmobile will cut the Geek Squad fleet’s emissions by 50 percent, as compared with the previous vehicle, which rolled out nationwide in 2004. The switch to the hybrid will help Best Buy make significant progress toward its commitment to reducing its own carbon emissions by 45 percent by 2020.

The logo, meanwhile, has been modernized to reflect more than a computer repair heritage. The sleek, refreshed design is easier to read on today’s small screens (think smartphones and watches), as well as when it’s zipping by on the side of a Geekmobile.

You can learn more about Geek Squad’s service offerings online or by visiting your local Best Buy store. You can also download the Geek Squad app, which provides access to our Agents who are available all day, every day.