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Best Buy reveals holiday calendar, early Black Friday deals for everyone start Oct. 30 

Shop confidently all season long with a full lineup of sales events, ways to discover the coolest tech and get expert gifting advice 

The holiday excitement is snowballing at the tech playground. Today, we announced our full lineup of can’t-miss holiday shopping dates, beginning with Black Friday Early Access for Members on Oct. 27 and Early Black Friday Deals for Everyone on Oct. 30.  

The calendar is packed full of savings events and to help you get ready, we launched our Holiday Gift Center — a destination to explore and discover new and innovative tech, find endless inspiration from creative and curated gift lists, and connect with Virtual Sales Experts. 

Access even more deals 

The deals are just getting started, and it’s time to mark your calendar for special events happening throughout the season. My Best Buy Plus™ and My Best Buy Total™ members will see deeper discounts and member-only savings during select events.

  • Black Friday Early Access for Members: Plus and Total members get exclusive access to some of our hottest Black Friday deals from Oct. 27 to 29, before they’re available to all shoppers.1  

  • Black Friday Deals for Everyone: Starting Oct. 30, all shoppers get early access to Black Friday deals across TVs, computing, gaming, e-transportation and more.1 

  • Black Friday Sale: Our Black Friday Sale officially begins on Friday, Nov. 17, with incredible deals on thousands of gifts and top brands.1

  • Cyber Monday Sale: The Cyber Monday Savings Event will start on Sunday, Nov. 26, when you’ll get thousands of deals, including savings up to 50% on top gifts1

Shop extended hours in stores 

Starting Monday, Nov. 6, our stores will be open from 9 a.m. to 9 p.m. local time Monday through Saturday and 9 a.m. to 8 p.m. Sunday. Plus, 24/7 Pickup Lockers are available at select stores, so you can place an order and grab it when it’s most convenient for you.  

This holiday we’re also extending the hours shoppers can connect directly with a Virtual Sales Expert over video, audio and chat. Beginning Oct. 29, from 7 a.m. to 11 p.m. CT, our Virtual Sales Experts can give tech guidance, provide live product demos and help as you shop. Shoppers can connect with a Virtual Sales Expert right from home, on BestBuy.com or through the Best Buy App. 

Stores will be closed Thanksgiving Day, but you can still shop on the Best Buy App or BestBuy.com

Feel confident shopping this season 

Our Holiday Price Match Guarantee and Extended Holiday Return & Exchange Policy makes shopping seamless during the holidays. 

Best Buy’s Holiday Price Match Guarantee lets you shop with confidence. If our price goes lower during the holiday season, we’ll match it.2  

With Best Buy’s Extended Holiday Return and Exchange Policy, most gifts purchased between Oct. 27 and Dec. 30 can be returned through Jan. 13.3  

Explore and discover new gift ideas  

Visit Best Buy’s holiday Gift Center at BestBuy.com/Gifting and on the Best Buy App to find popular gift ideas. We also have curated lists, including Retro Gifts, Unique Gifts, Gifts for Foodies, and more.  

For the first time, starting next week, holiday shoppers will also be able to connect directly with Virtual Sales Experts through the Gift Center and get help finding the perfect gift. There’s more than ever to enjoy this year, including: 

  • An expanded assortment of new and growing categories, from affordable to premium. Check out Yes, Best Buy Sells That to see everything from unique products to the latest in tech, including health and wellness, pet tech, electric vehicle chargers and more.  

Click here to find out more on Best Buy’s plans for the holiday season.   


1 Products offered subject to change. Prices valid during, but may begin before and end after, the sale dates. Select events and offers apply only to My Best Buy Plus™ and My Best Buy Total™ members. Minimum savings is 5% for Cyber Monday Savings Events products. Limited quantities. No rainchecks. 

2 Exclusions apply, including matching competitors’ prices the Friday before Thanksgiving Day through the Monday after Thanksgiving. 

3 The Extended Holiday Return & Exchange policy excludes items purchased with a third-party contract [e.g., cell phones, AppleCare+ plans], and holiday decorations. Other exclusions, including restocking fees, non-returnable products and all other terms and conditions of the Best Buy Return & Exchange Promise apply.