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27 Oct: Best Buy’s CMO Provides Sneak Peek at New Holiday Ads

Whether it’s a new TV, smartphone or gaming console, you hope it’s the gift they open last and totally freak out about. It’s just that special.

That’s why Best Buy’s holiday marketing campaign is focused on how the recipient reacts — and how that makes you feel — when they open the perfect gift. You know, the one they’ll tell all their friends about the next day and look forward to using all year long.

Best Buy’s “Open This Last” television commercials and digital ads start running on Sunday, but we sat down with Best Buy Chief Marketing Officer Whit Alexander to get a sneak peek.

4K TV Sony

17 Jan: From Ultra HDTVs to the Best Mobile Apps: How to Make Watching the Big Game a Winner

The biggest TV event of the year is just days away.

Still need the right TV to host your party for the Big Game, or unsure which sound bar to add?

Or maybe you’re searching for the best mobile apps to complement six hours of football and commercial watching.

Bottom line: The NFL title game is a great excuse to buy the new TV you’ve been eyeing.

LED, Plasma, LCD, OLED, 4K TV, Ultra HDTV … there’s a lot of amazing technology to choose from, and the good news is Best Buy has you covered.