holidays

Virtual-gifting-edited

17 Nov: Tech Helps Keep Holiday Traditions Going This Year

With the holiday season upon us, many families will be finding ways to make new traditions — and continue old ones — this year.

The pandemic has changed how many of us will celebrate Thanksgiving, Hanukkah, Christmas and Kwanzaa. But whether you live across the country or down the block, there are still ways to come together and enjoy the holidays with loved ones.

Some creative thinking and innovative devices can help close the distance between family and friends while staying safely apart.

Vegas B

22 Nov: Vegas Couple Camps Out At Best Buy To ‘Bless Someone Else’

Barbra and Bruce Reeves have been waiting in line at their local Best Buy store in Las Vegas for almost a week, anxious to score a doorbuster deal.

This isn’t the first time they’ve camped out for Black Friday deals, but this year is different. They’re not shopping for themselves.

The Reeves plan to buy a laptop for a woman who shot the photographs at their son’s wedding. Someone recently broke into her car and stole her laptop and camera.

The woman, an aspiring musician, was planning to sell her instruments to replace the electronics.

Anticipation_still (1)

27 Oct: Best Buy’s CMO Provides Sneak Peek at New Holiday Ads

Whether it’s a new TV, smartphone or gaming console, you hope it’s the gift they open last and totally freak out about. It’s just that special.

That’s why Best Buy’s holiday marketing campaign is focused on how the recipient reacts — and how that makes you feel — when they open the perfect gift. You know, the one they’ll tell all their friends about the next day and look forward to using all year long.

Best Buy’s “Open This Last” television commercials and digital ads start running on Sunday, but we sat down with Best Buy Chief Marketing Officer Whit Alexander to get a sneak peek.