Best Buy has launched a new back-to-school ad campaign that features comedian, actor and producer Adam Devine in a series of educational and humorous TV, digital and social spots.
Each element highlights a common scenario students face, and shows how to navigate awkward and difficult college tasks. Devine often partners with Best Buy Blue Shirts to demonstrate how easy it is to enjoy the best in tech for every situation.
“I hope our approach on how to tackle the tough college stuff helps show how easy Best Buy makes tech for families,” Devine said.