Best Buy - Fire TV Edition

18 Apr: Amazon and Best Buy Announce Exclusive Multiyear Partnership to Offer New Fire TV Edition Smart TVs


Amazon partners with Best Buy because of its industry-leading role in bringing the latest technology to millions of customers

Best Buy chooses Amazon Fire TV Edition for its innovative user experience combined with the intelligence of Alexa


SEATTLE & MINNEAPOLIS — April 18, 2018 — Amazon (NASDAQ: AMZN) and Best Buy (NYSE: BBY) today announced a collaboration to bring the next generation of Fire TV Edition smart TVs to customers in the United States and Canada. As a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Toshiba and Insignia, beginning this summer.

Best Buy Private-Label business

11 Apr: Best Buy’s Private-Label Business Turns 15

You already know Best Buy sells all the latest tech products. Did you know we make some of them, too?

We manufacture hundreds of unique products —from cellphone cases to smart TVs — under our five private-label brands: Insignia, Rocketfish, Platinum, Modal and Dynex. And we’ve been doing it for 15 years this month!

These products are only sold at Best Buy, providing great value for our customers. We don’t just slap our name on another company’s products. We have a team of 200 employees in Asia and North America that handles every step of the process, from generating ideas to engineering to production and packaging.


09 Jun: Some Best Buy Products Now Have Sustainable Packaging

At Best Buy, we want our customers to be excited about the latest tech. We also have a story to tell about the packaging those products come in. We’re excited to share that we’ve made some small but impactful changes to the packaging of our private label products so that it’s better for the environment.

Our Modal brand cellphone case packaging is now made 100 percent from bioplastics, a material that breaks down over time.

If a product is made from bioplastics, that means it has the same properties as plastic, but is made from plants and is biodegradable.

Best Buy efficient

26 Aug: Insignia Fridge Named ENERGY STAR® Most Efficient

Best Buy is committed to helping our customers live more sustainable lives – reducing their carbon footprint and saving money on their utility bills. But we don’t just sell sustainable products, we manufacture them too. For the first time, one of our private-label products (we call Exclusive Brands) was named an ENERGY STAR Most Efficient product for 2016. It’s our new full-size Insignia refrigerator.

According to the U.S. Environmental Protection Agency, this distinction from ENERGY STAR highlights products that deliver cutting edge energy efficiency, along with the latest in technological innovation.

Black Friday Revealed

10 Nov: Best Buy Black Friday Deals Available Now

Black Friday is a big day for Holiday shoppers, and at Best Buy it’s a big day for deals.

Best Buy’s Black Friday ad is now available to preview at

New this year, eight deals from the ad are available now on and when stores open this morning. Dozens more will be available when stores open at 5 p.m. on Thanksgiving.

The eight deals available today include1:

  • Up to $125 off iPad Air 2
  • $250 Best Buy gift card with any Samsung Galaxy S6, S6 edge or S6 edge+ smartphone with installment billing purchase or lease and activation
  • Toshiba 55-inch LED TV for $349.99
  • Insignia 40-inch LED TV for $159.99
  • Insignia 2.1 soundbar for $99.99
  • Save $150 on the new 27-inch iMac with Retina 5K display
  • Save $150 on the new 12-inch MacBook with 256GB flash storage in Gold, Silver or Space Gray
  • Save $100 on Netgear Arlo wire-free HD security cameras, set of four (Best Buy exclusive)

Insignia Television

23 Mar: Fewer Chemicals, Same Fire Safety for Insignia TVs

Note: This story has been updated.

Over the past several years, there has been heightened awareness about potentially hazardous chemicals in products. Consumers have become increasingly aware of what they put on their skin, handle on a daily basis and store in their homes. Some consumer electronics contain chemicals necessary to protect against immediate safety concerns like fire hazards. At Best Buy, we’re actively working to protect our consumers through safer alternatives or by eliminating potentially harmful chemicals.

With that in mind, we’re making improvements to our private label products.