It all started innocently enough.
As Walden III Middle School in Racine, Wisconsin, was kicking off its annual holiday classroom door decorating contest, a colleague walked by Jeff Ruggaber’s display, caught a glimpse of gingerbread, and tried to find out what his students were creating this year.
“Uh, it’s a Best Buy!” answered Jeff, an art teacher.
With the competition relying on the elements of mystery and secrecy, and people constantly trying to scope out what others are doing, Jeff’s response just popped out.