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10 Dec: Treat Yourself: ‘Self-Gifting’ is a Popular Holiday Trend

They say it’s better to give than to receive — but why choose?

More and more Americans are indulging in “self-gifting” at the holidays, checking something off their own wish lists while out shopping for loved ones.

A recent survey commissioned by Best Buy found that nearly 85 percent of shoppers take advantage of sales or price discounts during the holiday season to buy gifts for themselves (or a group gift for themselves and their households). That figure is even higher, nearly 90 percent, for shoppers ages 18 to 34.