The smartphone industry has changed significantly in recent years as the category as evolved because of changes like installment billing, unlimited data plans and the proliferation of prepaid and unlocked devices.
This shift has created more options and choice for consumers, but it has also made it more confusing and complicated to choose the right device and plan.
That’s why Best Buy is revamping the mobile departments in our stores and enhancing the online presence at BestBuy.com to create a better, easier, more seamless shopping experience for customers.