Best Buy has always been focused on our customer experience, but we’re continually aiming to take that focus to new levels.
Allison Peterson is leading those efforts as our chief customer officer. It’s a role that’s focused on identifying and meeting our customers’ needs while also building a “customer obsessed” culture throughout the company.
Allison talked more about her role and the work of Best Buy’s Customer Office during a session at SXSW on Wednesday. Here are a few highlights from her conversation with Accenture Chief Strategy Officer Baiju Shah.