30 Aug: Employee’s son wins gold medal at Paralympic Games

Forgive Tina Seidenfeld if her mind is on other things besides work this week. The Best Buy employee’s son, Ian Seidenfeld, just won a gold medal at the Tokyo 2020 Paralympic Games.

Ian, a 20-year-old student at the University of Minnesota Carlson School of Business, represented the United States in table tennis. His father, Mitchell Seidenfeld — himself a former Paralympian gold medalist in table tennis — was on the sidelines as the coach of Team USA.

“There are no words to describe the feeling of how proud and excited I am for Ian and what he has done at the age of 20,” said Tina, a senior transportation analyst in parcel operations at Best Buy.


30 Jul: What’s in a name? A lot for these two Agents

Geek Squad assistant manager Brenda Aragão is used to seeing badges for new Agents come across her desk, but this one was different. It was inscribed with her family name.

The badge was for her cousin Karine Aragão, who installs home theater products.

The two grew up as close as sisters and now work in the same market in Massachusetts. Brenda is the one who encouraged Karine, one of the only women installers in her market, to work at Best Buy.


30 Jul: This New York GM is honored to serve her community

Last Friday was a big day for Katherine Brito, a homecoming of sorts. After 14 years rising through the ranks at Best Buy, she opened her first store as a general manager — and it’s in Riverdale, Bronx, right in the heart of her beloved community.  

Katherine is excited to bring the new store into her community, which she describes as a tight-knit and supportive group of people, many of whom are Spanish-speaking. Katherine, a proud Dominican American, was raised by her grandmother in Dyckman, near Riverdale, and still lives in the neighborhood today. 

“I’m here, and I’m [working] back home,” Katherine said.


31 May: Memorial Day has a deeper meaning for this Best Buy manager

For many Americans, Memorial Day is a day for picnics and backyard cookouts with friends and family. But it means a whole lot more to Ralph Gonzalez-Viau.

The Best Buy general manager spent four years in the Army when he was a young man. He served most of that time as a casket bearer at Arlington National Cemetery, where he participated in more than 100 funerals for fallen soldiers and decorated veterans.

“I remember seeing veterans come to the funerals because their friends and brethren fell, and they didn’t want them to be forgotten,” he said.


07 May: Motherhood takes on new meaning for this sales manager

Elizabeth Biederman used to worry about becoming a mom. How would she balance her job and a baby? Could she do both?

Now, with a 2-year-old at home and a sales manager role at a Best Buy in Dover, Delaware, she no longer worries about it.

“Best Buy has been a great place to work as a mom,” she said.

Elizabeth has left work early to take her son, Zachary, to see the Easter Bunny and been late because of potty training.


28 Apr: Living my values: Best Buy leaders celebrate their Asian American heritage

During Asian American and Pacific Islander (AAPI) Heritage Month this May, we want to take the time to reflect on the significant contributions and achievements AAPI Americans have made — and continue to make — to our country, our communities and Best Buy.

This observance comes at a time that has been significantly difficult for the AAPI community, with anti-Asian hate crimes on the rise since the COVID-19 pandemic began. Now, it’s more important than ever to share and celebrate the voices of the AAPI community.

We’re proud to highlight four AAPI leaders who shared how their family, culture and experiences have shaped who they are today.


28 Apr: Creativity, Connection Fuel This Best Buy Employee's Passion

Since he was young, Paul Asao has always loved beautiful things.

He credits this to the creatives in his life who showed him how to express a passion for arts, including his mother, Rose. She was a talented artist who used art, including sumi-e paintings (Japanese ink painting) and calligraphy, to honor her Japanese American heritage. 

Now as a creative director for Best Buy Creative Services, Paul is constantly creating and using art to tell the Best Buy story. 

“A close friend of mine in the advertising industry once told me, ‘Never stop doing what you like or want to do,’” Paul said.


28 Apr: She’s proud to carry on her family’s trailblazing legacy

If you’ve met Jen Teves, you’ve met her grandmother, Vicenta. The two were so close that Jen can see how her grandmother, who died in 2011, shows up in her day-to-day life.

When Vicenta, a teacher in the Philippines, taught Jen math as a child, she wasn’t allowed to have calculators or count on her fingers. She would put her hands behind her back and work the problems out in her head.

Jen, a research director at Best Buy, still uses these skills and others her grandmother taught her.


28 Apr: Asian ERG brings community, bridges cultures

Best Buy employees typically join Employee Resource Groups (ERGs) for allyship, belonging and community — sometimes referred to as the ABCs of ERGs. And the Asian ERG’s members get all of that and then some.

Best Buy’s Asian ERG (AERG) has almost 1,000 members and aims to represent and support everyone involved. That includes highlighting more than 48 countries and their respective cultural celebrations, from Lunar New Year and Diwali to Hmong New Year and Philippine Independence Day.

The group offers an outlet for purposeful interactions and a chance to learn more from one another.


09 Apr: Antonio the robot carries a powerful legacy

The students on the robotics team at the Best Buy Teen Tech Center at Family Service in San Antonio spend several hours a night working on their robot. His name is Antonio, and there’s a powerful legacy that extends well beyond his mechanical parts.

The robot was named in memory of Antonio Torres, a longtime Best Buy general manager who died last September after a battle with COVID-19. It’s a fitting tribute to a man who family, friends and colleagues fondly remember for his big smile and even bigger heart.


07 Apr: Geek Squad Agent rescues mother, daughter in rollover crash

Geek Squad Agent Andrew Ward was driving down an icy Kansas highway in February when the car in front of him was clipped by another vehicle and flipped over. It landed with its wheels in the air and roof caved into the concrete.

His heart thumping, Andrew, who was on his way to help with a refrigerator installation, pulled over.

“My first instinct was to jump out and help. No matter who it was,” he said. “This could be anybody. It could have been my wife or my neighbor.”

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07 Apr: Employee with Alopecia Boldly Ventures Outside Her Comfort Zone

If there’s one thing Janine Pipkin has learned in the past year, it’s that there is growth in jumping out of your comfort zone.

In January, Janine, a talent sourcing manager who has worked at Best Buy for five years, decided that after dealing with hair loss from alopecia for the last 15 years she was going to “bare it all.” She shaved her head and posted about it on social media.

Her LinkedIn post, which has more than 13,330 reactions and 1,675 comments, has been inspirational to her personal network and beyond.